History.com

Background

History (originally The History Channel, from 1995 to 2008) is an American basic cable and satellite television channel that is owned by A+E Networks, a joint venture between the Hearst Corporation and the Disney–ABC Television Group division of The Walt Disney Company. It originally broadcasted documentary programs and historical fiction series. However, since 2008, it has mostly broadcasted a variety of reality television shows such as Pawn Stars, Ax Men, and other non-history related content. As of February 2015, approximately 96,149,000 American households (82.6% of households with television) watch History. International localized versions of History are available, in various forms, in India, Canada, Europe, Australia, Middle East, Africa, and Latin America. The first European version was launched in Scandinavia in 1997 by Viasat which now operates their own channel, Viasat History.

problems

  • broadcasting pseudo-documentaries
  • unsubstantiated and sensational investigative programming
  • now includes reality TV shows in an attempt to gather a wider audience ex)
    MTV’s transition into reality TV

challenges/ skepticism

How can History Channel return to broadcasting interesting and educational historical content without losing the audience to irrelevant programs.

How can the contents on the History TV channels differentiate from what is curated on it’s digital online platform.

proposal/ objective

Re-curate History’s TV and Online content by selecting provocative and unusual parts of history, as well as find an intersection between the past and present.

create new visual identity and attitude to the appropriate audience so that it won’t be a distraction of learning process

who

We are targeting Milennials, who are trend followers, avid snapchat and instagrammers,
and are secretly curious about many subjects. They also tend to be attracted to cultural movements that have not reached the mainstream audience.

focus

The History channel should now focus on historical information that is connected / related to current events. They should not be broadcasting any pseudo-documentaries, unsubstantiated and investigative programming (a mouthful). However, History channel
can continue to view reality TV shows as long as the topic and content intersects with historically related events.

Slogan

Make______

Make connection.

Make History.

more image will come soon