NEURC

Visual identity design for Neurological Research Center, a neurological laboratory located in California, features typography based on studies in gestalt theory. This theory explains how the brain projects closure in order to perceive fragments as cohesive whole. The typeface uses light to thread a path of dots circumscribing the outer shell of the partial letterforms. These letterforms are made whole in the mind of the viewer, connecting the circuit of meaning. The brain connects the dots and completes the picture.

This project recieved the Hoffmitz Kondrup Excellence in Typography Award from Lowell Milken family foundation and was a Semifinalist for the Adobe Achievement Awards 2015.

Mentor: Brad Bartlett